Cresco Resco is family owned and operated. In 1977, my father-in-law Paul Oelsner purchased Resco Restaurant Equipment in Reno, Nevada. He saw tremendous potential to turn the little store, which had little merchandising on hand, into something far grander. Within months, business skyrocketed! The once little store was turned into a first-of-its-kind showroom, making Resco the biggest dealer in Reno -with weekly deliveries across the eastern side of the Sierras.
Our mission os to give our customers a great shopping experience whether it be in store, online or by phone. The formula we've been using for 40+ years is simple: stock on-hand, offer competitive pricing and employ passionate sales representatives who provide you with exceptional customer service! "We have everything, including the kitchen sink!"
What is the Company Doing?
What distinguished us from other dealers was my father's vision to have inventory on hand. It seems obvious now, but in the 70s this was the exception. Dealers in this industry kept little inventory on hand, instead ordering products for customers after their order was placed. Resco was one of the first showrooms in the restaurant equipment and supply industry in the country. "We have everything, including the kitchen sink!" became not only our slogan but our reality.
Today, Cresco Resco is one of the largest brick and mortar restaurant equipment dealers in the country with locations in Sacramento, Fresno, Reno, Las Vegas and Denver. Our inventory is unsurpassed and gives our valued customers the ability to make crucial purchasing decisions while physically experiencing those products.
Our senior management team has been with the company since the last 40 years. We share the same vision across our organization.